“They’ve done what?” PART 2– Competitive Intelligence Tools and Techniques to Beat the Competition”

In order to respond to and surpass competitors’ sales and marketing strategies, you need to build out a solid list of industry, customer and partner connections. You’ll also need to develop frameworks that harvest and synthesize the signals competitors are sending about their future intent and what those changes might portend for your product, service, or business. In the second part of the webinar series we’ll address how you collect solid intelligence via interviews, and how you roll up the intelligence you’ve gathered into a set of actionable insights that can impact product planning, sales, and marketing.

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